Anna Meares Signature Series
Santini is happy to announce the first athlete to be part of the Santini Signature Series project: World and Olympic Champion track cyclist Anna Meares.
“The Santini Signature collection was an idea we had some time ago, when a journalist asked us how many athletes we’d supported and sponsored throughout the years,” explains Santini marketing director Paola Santini. “There have been so many we actually struggled to answer that question, but we started thinking about those athletes we grew a strong relationship with – and ways to explore our collaboration with them. Anna was the first rider we thought about.”
“Anna has been a Santini athlete all her career and an incredible source of inspiration for women in cycling spanning all its various disciplines,” adds Santini managing director Monica Santini, “so the choice of having her signing our collection for women was natural. She knows what women need on the bike and we know how to achieve it.”
To be able to work with Santini, to learn about the design process and add a bit of ‘me’ to this collection has been a great experience.
On the collaboration, Anna Meares says, “To be the first athlete as a part of Santini’s Signature Series is something I am very proud of. I have raced and trained in Santini for well over a decade and enjoyed a tour of their factory in Italy in 2008, which gave me an appreciation for the passion, dedication and love that Santini have for cycling and for producing the world’s best cycling clothing. To be able to work with Santini, to learn about the design process and add a bit of ‘me’ to this collection has been a great experience.
“I hope I have inspired women to get on a bike,” she continues. Having comfortable clothing is a must when riding, and the colour choices in the design and fabrics used in this collection have been chosen with this specifically in mind. Santini always does it right! I’m excited to be in Adelaide with Santini for the 2014 Tour Down Under and launch this great line of clothing.”
The Santini-Anna Meares line for women will be officially launched to the public in summer 2014; however, on the occasion of the 2014 TDU, held in Anna’s home town, Adelaide, Santini will release two special limited-edition kits dedicated to all the women riders out there who want to feel and look good on the bike.
“Working with Anna is great. She is incredibly busy with training and racing, but still wants to be involved in the design and development process of all the products for the collection. She knows what she wants and pushes us to achieve it,” observes Santini designer and product developer Fergus Niland.
Look for the Santini-Anna Meares collection at the Tour Down Under, and in selected official Santini dealers around the world. Starts January 19 2014.