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HISTORY
Pietro Santini founded Santini Maglifico Sportivo in 1965, after taking up the clothing design baton passed by his knitting sisters Maria and Natalina.
Pietro’s intense passion for the world of cycling led him to integrate the production and manufacture of cycling apparel into the industry, a revolutionary approach at a time when few addressed, understood or appreciated the role of specially-designed clothing in the early years of the sport.
With the steadfast support of his wife, Maria Rosa, Pietro started with a humble workshop, but established the foundations of innovation, quality and design that endure in Santini Maglifico Sportivo today.
Years of close contact with teams and their athletes gave Santini priceless hands-on experience and technical knowledge. He combined this wisdom with foresight, investing in research and state-of-the-art technology to produce dramatic advancements in materials that allowed indomitable and heroic athletes to better withstand the rigors of endurance competition.
Santini’s dedication to well-designed and appealing collections is rooted in the company’s long-standing commitment to the evolution and transformation of cycling apparel.
This dedication is manifest in the high-end products exclusively designed and produced in Italy, assuring the consistency of high quality products through continuing innovations and meticulous attention to customer needs.
Santini’s continuing success is built on the versatility of its exceptional products, which are well-designed for any cycling conditions, from professional competition racing to cyclotourism.
The company’s mission is to provide high performance and comfort to all who are passionate about cycling, providing the same level of dedication to professionals and amateurs alike.
Santini helps cyclists challenge their limits by achieving a synthesis between satisfying the physical and mental challenges of this extraordinary sport, which makes the company the world leader in innovative cycling apparel.
Santini is the preferred apparel by numerous professional and national teams.
The apparel has graced winners, both past and present, of myriad prestigious races around the globe, making Santini one of the most recognized brands in the world.
For more than 15 years Santini Maglificio Sportivo has been the official supplier and licensee of the UCI for the World Championships, the ProTour, the World Cup, and various European Championships. For 10 years we have been the official supplier of the Giro d’Italia leader jerseys.
Santini Maglificio Sportivo, along with our sister companies in France and Germany, maintains a widespread global distribution network that provides Santini a leading role in markets across the globe, with over 70% of Santini sales reaching foreign markets.
As we celebrate the 40th anniversary of the company, I wish to say thanks to all the people who choose our products on a daily basis, to my team ( the true soul of the company), to the champions that I am honored to have clothed, and to the friends who have always been close to me. To all of you, I renew my commitment to continue the job with the same fighting spirit of these past 40 years, and to continue to reach towards ambitious goals that unite today’s passion with tomorrow’s technology
Pietro Santini
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