SANTINI MEETS BICI AMORE MIO: HOLIDAYS ON TWO WHEELS

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To work together and deliver top notch Italian cycling holidays: this is the goal of Bici Amore Mio, a network of 5 Italian hotels working to create structured hospitality and tourism packages for cycling enthusiasts. And to go along with the Bici Amore Mio slogan ‘You’ll love cycling in Italian’, Santini has designed a special BAM cycling kit.

To work together and deliver top notch Italian cycling holidays: this is the goal of Bici Amore Mio, a network of 5 Italian hotels working to create structured hospitality and tourism packages for cycling enthusiasts. And to go along with the Bici Amore Mio slogan ‘You’ll love cycling in Italian’, Santini has designed a special BAM cycling kit.

It’s possible to be good alone but to achieve true excellence demands teamwork. This was the thinking of five hoteliers in five different Italian regions who have joined forces on a wide-ranging project inspired by their mutual love of cycling. The result is Bici Amore Mio, a working group founded by the owners of the Piedmont Bike Hotel in Pralormo (TO), the Hotel Funivia in Bormio (SO), the Garda Bike Hotel at Peschiera del Garda (VR), the Hotel Lungomare at Cesenatico (FC) and the Silva Bike Hotel at Fiuggi (FR), who’ve chosen a slogan that brilliantly encapsulates their offer to guests: You’ll love cycling in Italian.

The leitfmotif connecting the five hoteliers behind Bici Amore Mio is a powerful vocation for providing hospitality to guests whose great passion is road cycling. They are now working to offer “vertical” tourist packages to cycling lovers. This teamwork philosophy has also been extended to embrace a pool of technical partners emblematic of Italian cycling, as Santini is.

We were immediately taken with the proposal of working in tandem with Bici Amore Mio because it will allow us to broaden the scope of the Made in Italy philosophy we both share,” commented the company’s director of marketing Paola Santini. “We also feel the five hotels can become ambassadors for our brand and vice versa”. Thanks to its international distribution network, Santini will be promoting the Bici Amore Mio project to its dealers and partners on all five continents. Likewise when the cycling tourists arrive at their hotel of choice they will find a special Bici Amore Mio display developed by Santini spanning the network kit.

The challenge for the near future is to present ourselves on the international markets with a ‘story’ to tell,” stresses Silvia Pasolini, representing the Bici Amore Mio network. “Also the partnerships broadened to include companies that historically have represented Italy in the various cycling disciplines will become synergic to the strategy behind what we offer”. The road that Santini and Bici Amore Mio have decided to go down together will lead to new developments over the coming seasons, to always offer the best experience to everyone is in love with cycling and the beautiful Italy's landscape.

Discover the BICI AMORE MIO kit!

BICI AMORE MIO S/S JERSEY

Made of Energy Microsense fabric, lightweight and soft on the skin, is characterized by mesh inserts on the sides and sleeves made in Artico fabric to enhance the garment's aerodynamic. With a comfortable long zip and a triple back pocket to bring with you everything you need!

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BICI AMORE MIO BIB SHORTS

Perfect to be combined with the BICI AMORE MIO s/s jersey, these bib-shorts are made with the special Thunderbike Power fabric, elastic and compact to ensure a perfect fit and help reduce muscle strain. Equipped with breathable mesh braces, they features the new GITevo padding, great for long distances due to its anti-shock heart Twist gel, and that makes these shorts incredibly comfortbale in every situation.

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