TREK-SEGAFREDO X SANTINI: NEW PARTNERSHIP PRESENTED AT ROULEUR CLASSIC LONDON
Santini Cycling Wear is the World Tour Trek-Segafredo team’s technical partner for 2018. The Rouleur Classic road cycling event in London provided the backdrop today for the announcement of the agreement which is a source of great pride for both parties.
London, 3 November 2017 – The Rouleur Classic road cycling exhibition, which opened yesterday in London, played host today to the official presentation of the newly-sealed partnership between Santini Cycling Wear and the World Tour Trek-Segafredo team. The Italian technical cycling clothing company will be dressing the team from 2018.
In the just-finished season, Trek-Segafredo numbered 27 athletes of 14 different nationalities, including German classics rider John Degenkolb and Italian all-rounder Fabio Felline, both of whom took part in today’s official presentation in London.
“We are extremely proud that a team of as high a level as Trek-Segafredo has chosen us,” declared Paola Santini, marketing manager at Santini Cycling Wear, “because it appreciates the technical prowess and quality of our clothing which can meet the needs of racing cyclists both in training and competition.”
With over 50 years of experience to its credit, Santini has built up an invaluable wealth of expertise and knowledge that has made it an international benchmark for technical cycling apparel.
The partnership will span the supply of all technical and casual clothing which will be designed specifically for the team’s members: “This isn’t a new development for us: our company has along history of ‘dressing’ professional teams,” commented Monica Santini, CEO Santini Cycling Wear. “Thanks to our Bergamo production line’s signature flexibility in terms of both timelines and personalisation of each garment to individual athletes, we will be able to cater the needs of the Trek-Segafredo team to the nth degree.”
Of the garments supplied for testing in the field by the Trek-Segafredo team, the athletes were particularly impressed by the Impact bib shorts which have Sitip fabric inserts that incorporate tear and abrasion-resistant Dyneema® fibres. The same fabric was also selected for the development of the road race skin suit that will be supplied to the entire team.