IRONMAN WELCOMES SANTINI AS OFFICIAL CYCLING AND TRIATHLON APPAREL PARTNER
IRONMAN, a Wanda Sports Holdings company, is pleased to announce a multi-year global partnership with Santini, a worldwide leader in technical apparel products. As part of the agreement, Santini will become the exclusive[MD1] cycling and triathlon apparel partner for all owned IRONMAN® races across the world, with creation of a co-branded, innovative, athlete-focused collection which will be available for the 2019 race season.
“The partnership with Santini reaffirms our commitment to helping athletes perform at their very best,” saidJennifer Mocerino, President of Global Merchandise for IRONMAN. “Santini has a rich history in cycling and triathlon and we are excited to bring our athletes new technical products and collections that focus on fit, performance, comfort and durability.”
The apparel Santini produces are developed from scratch by a team of dedicated designers, who all have a deep-rooted passion for cycling, triathlon and running. Each piece in the collection is designed with specific user and riding conditions in mind – then engineered and manufactured to deliver the ultimate performance that World Champions and committed age-group athletes require and demand.
“We are particularly proud to be collaborating with IRONMAN, an iconic triathlon brand worldwide that has influenced the multidisciplinary sport over the last forty years,” said Monica Santini, CEO of Santini Cycling Wear. “Our unswerving pursuit of product innovation is a perfect fit with IRONMAN’s ‘push your limits’ philosophy and will see us produce co-designed and co-branded ultra-high performance technical clothing. We are ready to develop ideas and projects together, to write the future of triathlon.”
Santini apparel will make its expo debut at IRONMAN® 70.3® Marbella on April 28, 2019, and athletes will also be able to purchase product online through the Official IRONMAN Merchandise Store atwww.ironmanstore.com and at Santini website www.santinisms.it.
As part of Wanda Sports Holdings, the IRONMAN Group operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, the Rock ‘n’ Roll Marathon Series®, Iron Girl®, IRONKIDS®, International Triathlon Union World Triathlon Series races, road cycling events including the UCI Velothon® Series, mountain bike races including the Absa Cape Epic®, premier marathons including the Standard Chartered Singapore Marathon, trail running like Ultra-Trail Australia™, and other multisport races. IRONMAN’s events, together with all other Wanda Sports Holdings events, provide more than a million participants annually the benefits of endurance sports through the company’s vast offerings. The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Beginning as a single race, IRONMAN has grown to become a global sensation with more than 230 events across 53 countries. For more information, visit www.ironman.com.
About Wanda Sports Holding
Wanda Sports Holdings is the world’s leading sports business entity, founded to capture the opportunities in the global sports industry and to contribute to the prosperous international sports landscape – in three key areas: 1) Spectator Sports (media and marketing business), 2) Participation Sports (active lifestyle business), 3) Services (digital, production and service business). Wanda Sports Holding incorporates the international sports marketing company Infront Sports & Media, the iconic endurance brand IRONMAN, and Wanda Sports China. The headquarters are in Guangzhou, China.