Rouleur Classic 2018 - Santini: The Rainbow Factory

Connect with Cycling’s History at the 2018 Rouleur Classic

Come celebrate our 30-year collaboration with the UCI at the Rouleur Classic, November 1-3 at the Victoria House in London.

At the Santini factory, there is a memorabilia display in the lobby. The walls are covered with team jerseys, Giro D’Italia pink jerseys, national champion’s jerseys, and signed UCI World Championship jerseys from every era of our history. Also on display are memorabilia – such as an original Marco Pantani Bianchi – that are special to the Santini family. Standing in our lobby allows you to absorb the history of cycling in a unique and special way.

There are similar displays in museums, private collections, and cycling company lobbies all over the world (particularly in Italy where cycling has some of its deepest roots). But not everyone can tour the globe to take in this kind of immersive experience, so we’re grateful to our friends at Rouleur magazine for putting on the Rouleur Classic; a unique event that brings the greatest people, products, and memorabilia under one roof for all cyclists to enjoy.

Santini presents the Rainbow Jersey at the Rouleur Classic

The theme for the 2018 Rouleur Classic is the UCI Road World Championships. Scheduled for November 1-3 at London’s Victoria House, Rouleur has put together a full program for cyclists to connect to the theme.

Santini will be there with a pop-up presentation and exhibition about the history of the rainbow jersey. Hosted by our Managing Director, Monica Santini, lead designer Fergus Niland, and with visit from occasional guests (like Lizzie Diegnan), our display tells the story of the UCI rainbow stripe jersey, the most coveted prize in cycling.

Our UCI clothing collection will also be on display, which, as well as the rainbow jersey, includes a number of UCI-inspired designs. We’re especially proud of our Grand Campioni collection, kits that honor legendary world championship wins by Fuasto Coppi, Sean Kelley, and Eddy Merckx.

As well as the Santini rainbow-jersey and UCI collection presentation, the event hosts a product showcase with over forty displays. You’ll see high-end road components, accessories, bikes, and apparel, cycling artwork from Michael Blann, a celebration of the humble cotton cap from Prendas, and memorabilia from every era in cycling.

The best feature of the event though (besides our booth of course) are the stage presentations. Held all weekend, speakers and panels will cover all aspects of the show’s theme, from a a discussion about the upcoming Yorkshire World Championships, to the inaugural Rouleur Hall of Fame induction ceremony celebrating Eddy Merckx and the late Beryl Burton. A long list of cycling celebrities scheduled to appear. As well as Merckx, Sir Bradley Wiggins, Fabian Cancellara, Sean Kelly, Paolo Bettini, Maurizio Fondriest, Lizzie Deignan, George Bennett, Ivan Basso, and UCI President David Lappartient are all confirmed.

So come immerse yourself in Rouleur’s celebration of the UCI Road World Championships by attending the Rouleur Classic. Tickets to any (or all) of the three-days of the Rouleur Classic are available at their website.